Mazama Coffee Co.
A spec brand design project for a coffee shop.
Brand Design
Client: Mazama Coffee Co.
Industry: Hospitality
Wordmark
The logotype is a modified Clarendon — I reworked the serifs and terminals so they subtly echo a goat's horns.
Brand Elements
I illustrated a goat and a set of hooves to compliment the wordmark across the brand's applications
Color
The palette is Limestone, an off-white for the hill country's limestone rock, and Texas Twilight, an azure blue for the sky over the cedar trees.
