Wyatt + Gray Custom Homes
Wyatt + Gray Custom Homes needed a brand as considered and enduring as the homes they build. I developed an identity rooted in the building process itself.
Brand Design
Project Overview
Client: Wyatt + Gray Custom Homes
Industry: Construction
Timeline: April - June 2026
Deliverables: Brand Design, Web Design
Wyatt + Gray Custom Home came to me with the goal of being positioned as a luxury white-glove concierge service within their sector. The brand positioning process began by evaluating both custom home builders in their area and national competitors with proven success and similar brand positioning. From there, I built out the visual identity and system show below.
The Frame
An icon inspired by a home's frame, the foundation of any new build.
Brand Applications
Website Design
Brand Kit
Hearth, a dark brown, anchors a material-driven color palette that breaks from the gray, blue, and yellow flooding the construction sector, positioning the brand instead alongside interior design firms offering similar services.
A san-serif called Neue Montreal by Pangram Pangram Foundry was chosen as the sole typeface to keep the system clean, modern, and consistent across every application.
